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  • Writer's pictureVivek Singh

What is a payment gateway & how any business can grow in India?

Updated: Mar 2, 2023

With the help of a payment gateway, businesses may safely process online payments between their clients and their own bank accounts. It benefits businesses by giving customers a safe and practical option to pay, which may boost sales and customer satisfaction. In addition, recurring billing, fraud prevention, reporting, and analytics are all capabilities that payment gateways frequently provide, which can aid firms in managing their transactions more efficiently.


A payment gateway can assist firms in expanding in a number of ways:


Improved sales: A payment gateway can boost sales and customer satisfaction by giving customers a safe and convenient option to make payments.

Better customer experience: By streamlining the checkout process, a payment gateway can help customers finish transactions more quickly and easily.

Enhanced security: By streamlining the checkout procedure, a payment gateway enables users to complete transactions more quickly and easily.

Enhanced security: Payment gateways secure sensitive financial information using encryption and other security measures, which can increase customer confidence and lower the chance of fraud.


Increased consumer reach: By taking online payments, businesses can offer goods or services throughout the world and reach clients outside of their immediate area.

Access to reporting and analytics: Payment gateways frequently offer in-depth transaction statistics and data, which can assist businesses in making decisions regarding their financial performance and clientele.


Recurrent billing: For subscription-based organisations, payment gateways can automate recurring billing, making it simpler to manage recurring payments and lowering the chance of missed payments.


Several well-known payment gateways exist in India, and which one is appropriate for a firm may depend on the latter's particular needs and demands. In India, a few of the most popular payment channels are:


PayPal: A prominent global payment gateway with services including fraud prevention and recurring payments, as well as a significant local presence in India.

Paytm is an Indian digital wallet and payment processor that provides a number of services, such as online bill payment, mobile recharge, and shopping.

Razorpay: A payment gateway based in India that provides a number of features like automatic payment reconciliation, recurring payments, and invoicing.

Recurring payments, invoicing, and automatic payment reconciliation are among the capabilities offered by the Indian payment gateway Instamojo.

CCAvenue: A payment gateway based in India that provides a number of functions, such as recurring payments, invoicing, and automated reconciliation of payments.

The optimal payment gateway for a business may rely on its particular requirements, including the kinds of goods or services it provides, its target market, and its budget. Prior to choosing a payment gateway, it is advised to analyse its features and costs.


What does the reseller model include, and how does AdvayPay interact with these businesses?


A corporation (the reseller) purchases goods or services from a supplier and then resells them to its own clients under the reseller business model. By providing extra services like marketing, support, and customization, the reseller adds value by serving as an intermediary between the provider and the end user.

Frequently, the reseller model used in sectors like software, hosting, and telecommunications where businesses can provide their clients with a comprehensive solution by bundling goods and services from many providers.


When it comes to working with all payment gateways and providing their solution to end merchants that are searching for both payment gateways and white label solutions, AdvayPay really acts as an intermediary.


If you need more help, you can reach out at Business@advayPay.com or call +91-8700277457


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